Leading marketing and communication efforts for the School of Media and Public Affairs
Digital communications strategy and new media at the oldest and most diverse college at the George Washington University. Launched Snapchat account and ad campaign. Modernized project management approach. Launched cost-saving and modernized email system. Found success with custom .gifs and short video on social media.
Focused on digital portfolio of social media, web, email, and multimedia content production and editing. Developed communications plan and advised research institutes and academic programs on marketing and communication.
Worked directly with the executive director at the Internet Education Foundation on communications and marketing strategy. Managed Web and social presence of five different programs. Assisted in event planning and oversaw event marketing including blast emails, press and government relations, and multimedia production. Received press mentions for the State of the Net Conference in Wired, The Washington Post, Politico, The Hill, Bloomberg Radio, and many more. Received regular coverage on C-SPAN and mentions in CQ Roll Call, CNET, PCWorld and more for the Congressional Internet Caucus Advisory Committee.
Managed team of 20 and worked with the 100+ shows on GW’s student-run radio station • Ran station social media accounts with an average weekly reach of over 100k people • Coordinated station promotions and collaborated with third parties on special promotions • Formerly served as Assistant Marketing Director, News Department Webmaster, Social Media Assistant, news team member, and talk show co-host
Social media research assistant for report on Ebola misconceptions in the West African nations of Guinea, Liberia, and Sierra Leone as part of a USAID research project facilitated by Johns Hopkins University. Research on Twitter and academic article editing under the supervision and in support of George Washington University faculty members Silvio Waisbord and Catie Bailard.
B.A. Political Communication